How is it that you have an online boutique but your website hasn't been updated since you first launched?
Why do you think a complete stranger would willingly give you money if your website looks outdated and untrustworthy?
Not updating your website is the same as having a physical store with a closed sign on the door.
DO NOT WAIT until Black Friday to update your website and think you're going to instantly make sales. Start now!
Update your website now to start reeling in new customers, so that by the holiday season you'll have guaranteed sales!